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Accessibility Statement
For Students: How to Access and Use this Textbook
Introduction
1. Introduction to Digital Marketing
2. Fundamentals of Storytelling
3. Visual Storytelling
4. Visual Language & Sketchnoting
5. Target Market and Audiences
6. Customer Personas
7. Customer Journey Mapping
8. A Lead Generation Framework
9. Content Marketing
10. Search Engine Optimization (SEO)
11. Website and Landing Page Optimization
12. Paid Advertising and Search Engine Marketing
13. Social Media Marketing
14. Mobile Marketing
15. Email Marketing
16. A/B Testing
17. Attribution
18. Conversion Rate Optimization
19. Digital Marketing Analytics and Calculations
20. Future Digital Marketing Trends
Appendix
About the Author
Versioning History
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Foundations in Digital Marketing Copyright © 2023 by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.