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9. The Role of Emotion in Communication

Overview

Emotions aren’t just feelings; they’re signals that shape how we communicate and how we’re understood. Whether we’re celebrating a success, navigating a disagreement, or comforting a friend in need, emotions play a powerful role in every interaction. (MLO1)

In this chapter, we’ll explore how emotional expression and regulation influence communication. Cultural and social norms shape how openly we express emotion, from showing joy at a family celebration to holding back frustration in a professional setting. You’ll learn strategies to manage emotions in a way that supports rather than hinders connection. (MLO1, MLO2)

We’ll also look at how empathy and trust help build meaningful relationships. Communicating with empathy and care allows us to navigate differences and create environments where people feel safe, respected, and valued. (MLO3)

Finally, we’ll examine how emotions operate in digital spaces. Without nonverbal cues, online messages can be misunderstood. You’ll explore practical ways to build trust, express emotion clearly, and maintain empathy in texts, emails, and social media. (MLO2, MLO3)

Module Learning Outcomes

By the end of this chapter, students will have had the opportunity to:

  • Explain how emotions influence communication effectiveness. (MLO1)
  • Identify strategies for emotional regulation and empathetic engagement. (MLO2)
  • Evaluate the role of trust and emotional expression in building relationships. (MLO3)

These Module Learning Outcomes align with CLOs 1, 2, 4, and ULOs 1, 3, 4, and 6. See the Introduction for more details.

Emotional Expression and Regulation

What Are Emotions?

Emotions are more than fleeting feelings—they are complex responses that include physiological reactions (like a racing heart), mental states (such as anxiety or joy), and behavioral tendencies (like smiling or snapping at someone). They are an essential part of human communication, shaping how we interpret situations, connect with others, and make decisions. Emotions are biological and social; they reflect our inner experiences but are also shaped by cultural norms, social expectations, and personal histories.

Before we dive deeper, let’s look at a visual that helps map out how emotions relate to one another. The Plutchik Emotion Wheel offers a useful framework for understanding the complexity and intensity of emotions in communication.

Figure 9.1: The Plutchik Emotion Wheel illustrates core emotions and how they relate to one another in intensity and complexity.

The Plutchik Emotion Wheel. A long description is provided below this image.
Figure 9.1: The Plutchik Emotion Wheel graphic is adapted from “6.1: Emotions and Communication” in Introduction to Human Communication (COM110), and is licensed CC BY.

Long description of Figure 9.1: The Plutchik Emotion Wheel is shaped like a flower with eight primary emotions arranged in a circle: joy, trust, fear, surprise, sadness, disgust, anger, and anticipation. Each petal-like wedge is shaded to show intensity—lighter shades toward the outer edge represent less intense emotions (e.g., serenity), and darker shades toward the center represent more intense emotions (e.g., ecstasy). Emotions placed opposite one another are considered polar opposites—for example, joy is opposite sadness, and trust is opposite disgust. The wheel visually conveys how emotions can blend, intensify, or oppose one another.

How Emotions Show Up in Communication

Emotions influence what we say, how we say it, and how others respond. They shape our communication through words, tone, facial expressions, posture, and gestures, as well as in digital spaces through tools like emojis, punctuation, and typing speed. Understanding these emotional signals helps us interpret meaning, while recognizing that digital cues—like a thumbs-up emoji or an ALL CAPS message—may not always convey our intentions clearly.

Table 9.1: Emotional Cues in Communication. This table shows how emotions are conveyed through verbal, nonverbal, and digital communication, with examples like tone of voice, facial expressions, and emojis.
Communication Channel Emotional Cues Examples
Verbal Communication Word choice, tone, or intensity “I’m fine” (whispered vs. shouted)
Nonverbal Communication Facial expressions, gestures, or posture A smile, crossed arms, or an eye roll
Digital Communication Emojis, punctuation, timing, or typing speed

😊 👍 !!! vs. …

Cultural and Social Norms for Emotional Expression

Not all emotions are expressed or received in the same way across cultures or social groups. For instance:

  • In some cultures, openly expressing sadness or frustration is seen as a sign of honesty and vulnerability, while in others, it may be viewed as inappropriate or weak.
  • Gender norms also play a role: In many societies, men are expected to be stoic, while women are often encouraged to express care and empathy.

These norms shape how comfortable people feel expressing emotions and how they perceive others who do. Understanding these differences is key to communicating with empathy and respect.

What is Emotion Regulation?

Emotion regulation refers to the ability to manage and adjust emotional responses in a way that supports effective communication. It’s not about suppressing emotions or “faking” feelings, but about pausing, reflecting, and choosing how to respond.

Effective emotion regulation can help prevent emotional outbursts, reduce misunderstandings, and promote healthier relationships.

Strategies for Managing Emotions in Communication

Managing emotions in communication requires self-awareness and deliberate action. Pausing before reacting, taking a deep breath, or counting to five can help prevent impulsive responses. Reframing the situation, such as viewing a colleague’s critical feedback as an opportunity for collaboration rather than a personal attack, can shift our emotional stance. Paying attention to physical cues, like tension in the shoulders or a raised voice, signals when it’s time to slow down and adjust. Practicing calming techniques, like deep breathing or grounding exercises, can also support emotional balance. Finally, clear expression is key: instead of lashing out or withdrawing, we can say, “I’m feeling frustrated because I wasn’t heard,” which invites dialogue rather than defensiveness.

Infographic showing five strategies for managing emotions, each represented by an icon: a clock, a thought bubble, a face, people, and a heart.
Figure 9.2: Emotion Regulation Strategies – Pause and Breathe (clock), Reframe the Situation (thought bubble), Name the Feeling (face), Seek Support (people), and Use Empathy (heart), created by Veronica Van ry, licensed CC BY-NC-SA.

Empathy, Trust, and Relational Communication

“Dialogue cannot exist without a profound love for the world and for people.” —Paulo Freire

What is Empathy? Why Does it Matter?

Empathy is the ability to understand and share another person’s feelings or experiences. It’s about putting yourself in someone else’s shoes, not just knowing what they are going through, but feeling it with them.

Empathy matters because it builds connection, respect, and understanding in relationships. Without empathy, communication can feel cold, transactional, or even hostile. When we empathize, we create space for others to be heard and understood, which is especially important in resolving conflicts, offering support, and maintaining trust in relationships.

Real-World Example: Roommate Conflict and Emotional Regulation

Sami and Alex have been roommates for a semester. Lately, Sami feels frustrated because Alex often leaves dishes in the sink and plays music late at night. Instead of addressing it right away, Sami bottles up the irritation until one night, after a long day, they snap: “Do you ever clean up after yourself or think about anyone else?”

Alex is caught off guard and responds defensively, “You could’ve just said something earlier!”

This moment reveals how unspoken emotions can escalate conflict:

  • Sami’s suppressed frustration leads to an outburst rather than a constructive conversation.
  • Alex’s reaction shows how surprise and defensiveness can derail efforts to resolve the issue.
  • Neither person feels heard, and trust between them is temporarily damaged.

This example shows:

  • Emotional regulation is key to effective communication, especially in close relationships.
  • Small annoyances can build up if they aren’t expressed early and calmly.
  • Empathy, timing, and tone influence whether communication builds trust or breaks it down.

Reflection Prompt:

Have you ever delayed bringing up a concern with someone you live or work with? What was the outcome, and how did emotions shape your response or theirs? What strategies could help you express frustration more constructively in the future?

Empathy as Active Listening, Perspective-Taking, and Emotional Support

Empathy isn’t just a feeling; it’s an action we take in communication. Here’s how it shows up:

  • Active listening: Paying full attention, making eye contact, nodding, and giving verbal cues like “I see” or “That sounds difficult.”
  • Perspective-taking: Trying to see the world from the other person’s point of view, even if you don’t fully agree with them.
  • Emotional support: Offering comfort and care, like saying, “I’m here for you” or “That must be really hard.”

Empathy helps us validate others’ experiences, making them feel valued, supported, and understood.

Building Trust: Consistency, Honesty, and Vulnerability

Trust is the foundation of strong relationships, and it grows over time through consistent, honest, and caring communication. Building trust isn’t about a single action—it’s a pattern of behavior that shows we are reliable, open, and willing to be vulnerable. We build trust when we follow through on promises, keep our word, and show up when it matters. Honesty is equally important—being truthful, even when it’s uncomfortable, helps create an atmosphere of transparency and mutual respect. And perhaps most importantly, trust deepens when we allow ourselves to be vulnerable. When we share our feelings, admit mistakes, or express uncertainty, we signal that it’s safe for others to do the same.

In today’s digital world, building trust becomes even more complex. Without the benefit of nonverbal cues, our messages can easily be misinterpreted, especially when emotions are involved. Let’s look at how this plays out in an online setting.

Real-World Example: Emotional Misunderstanding in Digital Communication

Jenna and her friend Priya have been working together on a virtual student committee. After a long day, Jenna sends a short message: “I guess I’ll just finish the report myself then.” She meant it lightheartedly; she was tired but willing to help. Priya, reading the message without tone or facial cues, assumes Jenna is angry. Feeling hurt and defensive, Priya doesn’t respond for hours.

By the next meeting, tension lingers. Only after talking face-to-face do they realize it was a simple misinterpretation, magnified by stress and lack of emotional context.

This moment reveals how digital communication complicates emotional understanding:

  • Without tone or nonverbal cues, messages are vulnerable to misreading, especially when emotions are running high.
  • Assumptions can escalate conflict before either person realizes what went wrong.
  • Clarifying intent and using empathetic language are critical in maintaining trust in online relationships.

This example shows:

  • Emotional tone is hard to interpret in texts or emails, making empathy and clarification essential.
  • A short message can carry unintended emotional weight when context is missing.
  • Direct, empathetic communication can repair misunderstandings and strengthen relationships.

Reflection Prompt:

Have you ever misinterpreted the tone of a digital message or had yours misunderstood? What happened, and how was it resolved (or not)? How might clearer emotional communication have changed the outcome?

This example highlights how easily emotional misunderstandings can occur in digital settings, even with good intentions. As we’ll see next, several deeper barriers like power imbalances, implicit bias, and digital disconnection can also complicate empathy and trust in communication.

Barriers to Empathy and Trust

While empathy and trust are crucial, they don’t always come easily. Several barriers can make it difficult to foster meaningful connections in communication. Power dynamics, for instance, can prevent people from speaking openly—when someone holds more status, resources, or decision-making power, others may feel hesitant or afraid to voice their thoughts. This imbalance can create an atmosphere where trust feels risky and vulnerability feels unsafe. Implicit bias also shapes how we perceive and respond to others. Unconscious attitudes or stereotypes about gender, race, or age can lead people to dismiss someone’s emotions or minimize their experiences, further damaging trust and empathy. Digital disconnection adds another layer of complexity. In online spaces, we miss out on nonverbal cues like facial expressions, tone of voice, and body language, making it harder to interpret emotions accurately. Without these signals, misunderstandings and miscommunication are more likely to occur.

Recognizing these barriers is the first step in creating more empathetic and trusting relationships. Scholars like Paulo Freire (2000) remind us that empathy and trust are not just individual choices but are deeply shaped by social structures and systems of power. Freire believed that meaningful dialogue requires love, humility, faith, and hope—qualities that support the emotional aspects of communication. When we communicate across power differences, we must be especially attentive to creating space for others to be heard and understood. Trust and empathy flourish when we approach others with openness, a willingness to listen deeply, and an understanding that we are all learners in the process of communication.

Emotions in Digital Communication

Freire’s ideas also remind us that empathy and trust are essential in digital communication, where emotions can easily be misunderstood or overlooked. In online spaces, without the benefit of nonverbal cues, building trust requires extra care. We need to be intentional about expressing emotions clearly, acknowledging different perspectives, and creating room for dialogue. When we communicate digitally, it’s important to remember that we are still engaging in a dialogue shaped by power, culture, and emotion. Taking time to clarify tone, ask questions, and listen deeply can help bridge the emotional gap and create a more inclusive, respectful communication environment.

How Emotions Are Expressed (and Misunderstood) Online

In face-to-face conversations, we rely on facial expressions, tone of voice, body language, and even pauses to help us understand someone’s emotions. Online, those cues are limited or absent, which makes it harder to interpret feelings accurately.

A short text like “OK” can sound neutral, annoyed, or dismissive depending on context. Without visual or vocal cues, we’re left to guess, sometimes assuming the worst. This can lead to misunderstandings, conflict, or hurt feelings in digital spaces.

Emojis, Tone, and the Limits of Text

We try to bridge the emotional gap in online communication using emojis, punctuation (!!! or ???), and formatting (like ALL CAPS for shouting). While these tools can add playfulness or clarify tone, they also have limits. For example, a thumbs-up 👍 might feel supportive to one person but come across as passive-aggressive to another. A joke or sarcastic comment may land well with a friend but feel rude or dismissive to someone else. Since written messages lack nonverbal cues like tone of voice and body language, misinterpretations are more likely. This is why managing emotional tone in text is so important for building trust and avoiding conflict.

Managing Emotional Tone in Emails, Messages, and Social Media

In digital communication, it’s important to express emotions with care and clarity. This means being intentional in how you share feelings and respond to others.

Before sending a message, especially if you feel upset or frustrated, pause. Take a breath or step away for a moment. Giving yourself a little space can prevent impulsive, emotional replies.

Be explicit in your communication. Don’t assume the tone is obvious—clarify your meaning. For example, you might write, “I’m feeling frustrated, but I appreciate your input.” Clear language helps avoid misunderstandings and shows emotional awareness.

Tailor your tone to your audience. A casual, playful tone might fit in a group chat, but a more formal, respectful tone is better for professional emails. Adjust your language, punctuation, and even emoji use to match the situation.

Finally, watch for emotional cues in others’ messages. If something feels off, don’t jump to conclusions. Instead, ask for clarification—“Hey, just checking in—was there a specific concern you wanted to discuss?”—to avoid misinterpretations.

Building Emotional Connection Online

Despite the limitations of digital communication, it’s possible to build meaningful emotional connections online. Being responsive, taking time to reply thoughtfully rather than with a quick “k,” shows care and engagement. Empathy also plays a central role: using words to express support and understanding, such as “That sounds really hard” or “I’m excited for you!” helps convey warmth and solidarity. Sharing a bit about your own experiences can also invite connection, as vulnerability fosters trust and openness. Additionally, using video or voice messages when possible adds emotional depth that text alone often lacks. And above all, patience is key; delays in responses or occasional misinterpretations are part of digital life, so it’s important to give others the benefit of the doubt.

Discussion

As we’ve explored in this chapter, emotions are at the heart of communication. Whether we’re expressing joy, frustration, empathy, or trust, our emotional lives shape how we interact with others and how others respond to us. From a heartfelt text message to a heated argument, the emotions we communicate can build connections, deepen relationships, or create misunderstandings. The platforms we use, whether face-to-face, email, or social media, also shape how our emotions are expressed and received, often in ways we don’t even realize.

Let’s take a moment to reflect on how these ideas connect to your own life and communication experiences.

Communication in Everyday Life

Discussion Prompt:

Think about a time when a message you sent or received had a big impact on a relationship. What happened, and why do you think that message mattered so much? How did the context (who was involved, where it happened, what platform you used) shape how the message was received?

Follow-up question:

How do you think communication in that situation reflects broader social norms or expectations? Can you connect this moment to an institution, such as school, family, the workplace, or social media, and the rules (spoken or unspoken) that guide communication there?

Conclusion and Key Takeaways

Emotions are woven into every interaction, shaping what we say, how we say it, and how it’s received. In this chapter, we explored how emotional expression, empathy, and trust influence our personal and professional relationships. We also looked at how digital environments complicate emotional communication and require thoughtful, intentional choices. By understanding and managing our emotions, we can become more effective, empathetic communicators.

Key Takeaways

  • Emotions shape how we communicate and interpret messages. (MLO1)
  • Regulating emotion helps us communicate more clearly, especially in high-stress or conflict situations. (MLO1)
  • Empathy builds trust and connection through active listening and perspective-taking. (MLO2)
  • Trust is built over time through consistent, open, and respectful communication. (MLO2)
  • Digital spaces challenge emotional expression, requiring strategies to clarify tone and meaning. (MLO3)
  • Recognizing bias and power dynamics helps us create emotionally safe and inclusive communication environments. (MLO1, MLO2, MLO3)

Check Your Understanding

References

Freire, P. (2000). Pedagogy of the Oppressed. Continuum.

Plutchik, R. (1980). Emotion: A Psychoevolutionary Synthesis. Harper & Row.

Licensing and Attribution: This chapter is an adaptation of:

It has been remixed with original content and is licensed CC BY-NC-SA.

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