3. Explore Various Rating Scales
3.0 Introduction
We are still in the What stage, now focusing more on how to determine the appropriate type of response scale.
[A Copy of Figure 13 The What Step in the Survey Design and Data Analysis Process]
Various rating scales can be used to measure the perceived quality or value of something, typically falling under ordinal or interval scale categories. These rating scales may be presented using numbers, descriptive terms, and/or graphics, resulting in either discrete or continuous data. In this chapter, we will explore the different types of rating scales.
Learning Objectives
After completing this chapter, you will be able to:
- Distinguish between discrete and continuous rating scales
- Identify numerical rating scales
- Recognize verbal descriptor scales, such as the Likert scale
- Recognize graphic rating scales
- Identify web-based sliders
