2. Understand the Basic Structure of Survey Items
2.5 Chapter activity: What do they measure, facts or perceived quality/value?
This activity has two parts: Part A and Part B.
A. Using the sample survey questionnaire provided in Exhibit 3:
- Identify any survey items that measure a construct. If multiple items measure the same construct, identify them as a group.
- Determine whether each item measures a fact or perceived quality/value.
- Identify the response scale type for each item: nominal, ordinal, interval, or ratio.
1. Workshop topic: _________________________
2. Workshop date: _________________________
3. How did you hear about the workshop? Please select all that apply.
-
- Co-worker
- Family/Friend
- Flyer/Newspaper ad
- Website
- Other. Please describe: ____________
4. How would you rate your experience with the following elements of the workshop?
| Question | Way below average |
Slightly below average |
Average | Slightly above average |
Way above average |
Don’t know |
|---|---|---|---|---|---|---|
| Initial registration process | ○ | ○ | ○ | ○ | ○ | ○ |
| Overall information pace | ○ | ○ | ○ | ○ | ○ | ○ |
| Facilitator’s knowledge | ○ | ○ | ○ | ○ | ○ | ○ |
| Classroom environment | ○ | ○ | ○ | ○ | ○ | ○ |
| Handouts | ○ | ○ | ○ | ○ | ○ | ○ |
5. How likely are you to recommend this workshop to others?
○ Very unlikely
○ Somewhat unlikely
○ Somewhat likely
○ Very likely
6. Overall, how satisfied are you with the workshop?
○ Very unlikely
○ Somewhat unlikely
○ Somewhat likely
○ Very likely
7. What would you suggest we change to make the workshop better for the future participants?
8. Write your job title:
B. Now, look around and find a real-world survey questionnaire used in an organization—This could be from your current workplace, a doctor’s office, a retail store, or another setting where surveys are used to gather feedback or information.
- Post a copy of the survey questionnaire (if it is a paper version, you may recreate the survey items or post a photo of the survey taken with your cell phone).
- Identify one or more survey items that measure a construct.
- Determine whether each item measures a fact or perceived quality/value.
- Identify the response scale type for each item: nominal, ordinal, interval, or ratio.
- Discuss any changes you would recommend to improve the effectiveness of the survey questionnaire.
