3.5 Chapter activity: When to use and not to use specific rating scales?

What are the pros and cons of using the following types of rating scales?

• numerical rating scales as discrete rating scales
• numerical rating scales as continuous rating scales (e.g., web-based sliders)
• verbal descriptor rating scales

Discuss the use of these three types of rating skills from the following perspectives, providing specific examples:

• From a survey designer’s perspective
• From a survey respondent’s perspective