"

6. Administer Surveys on Paper or Online

6.2 Online surveys with Google Forms

After you create a Google account, you gain free access to a suite of Google Apps, including Google Drive. Within Google Drive, you will find Google Docs, Google Sheets, Google Slides, and Google Forms (Figure 30). Among these, Google Forms is a simple yet effective tool for creating and administering online surveys.

Once you’ve created a Google Form, you can use the menu icons (Figure 31) to add a variety of elements to your survey, such as different types of questions, titles and descriptions, images, videos, and sections (similar to page breaks).

Figure 30 A Screen Shot of Google Drive Menu Showing Google Forms[1]

It illustrates the Google Drive dropdown menu items: Folder, File upload, Folder upload, Google Docs, Google Sheets, Google Slides, and More. The More option expands to show additional tools, including Google Forms, Google Drawings, Google My Maps, Google Sites, and Google Jamboard.

Figure 31 A Screen Shot of a New Google Form with Menu[2]

It illustrates a Google Form, currently untitled, that is ready for question design. It shows available features including Add question, Import questions, Add title and description, Add image, Add video, and Add section.

Google Forms allows you to use several rating scales including Multiple choice, Checkboxes, Dropdown, and Linear scale (Figure 32). The Multiple choice grid and Checkbox grid options present multiple choice and checkbox selections in a grid (table) format. Google Forms also provide templates, including those for course evaluations and event feedback (Figure 33). The data will be stored in a linked Google Sheet, making data management and analysis convenient.

Figure 32 Screen Shots of Scales Options Available in Google Forms[3]

This screenshot presents the response types available in Google Form including Short answer, Paragraph, Multiple choice, Checkboxes, Dropdown, File upload, Linear scale, rating, Multiple choice grid, Checkbox grid, Date, and Time. This screenshot shows a result of adding new survey questions using each of the response types available in Google Form including Short answer, Paragraph, Multiple choice, Checkboxes, Dropdown, File upload, Linear scale, rating, Multiple choice grid, Checkbox grid, Date, and Time.

Figure 33 Screen Shots of Templates Available in Google Forms[4]

It presents a screenshot of a Course Evaluation template containing questions such as Class name (short answer), Instructor (short answer), Level of effort (5-point scale), Contribution to learning (5-point scale), Skill and responsiveness of the instructor (5-point scale), Course content (5-point scale). Similarly, another screenshot of Event Feedback template presents questions using 5-point and 4-point response scales.


  1. Brand Resource Center. Google and Google Drive are trademarks of Google LLC and this book is not endorsed by or affiliated with Google in any way.
  2. Ibid.
  3. Ibid.
  4. Ibid.

License

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Survey Design and Data Analysis Copyright © 2025 by Seung Youn (Yonnie) Chyung, Ed.D. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.