1.4: Communication Through A Sociological Lens

What Are Society and Culture?

Sociology is the scientific and systematic study of groups and group interactions, societies, and social interactions, from small and personal groups to very large groups. A group of people who live in a defined geographic area, who interact with one another, and who share a common culture is what sociologists call a society.

Sociologists study all aspects and levels of society. Sociologists working from the micro-level study small groups and individual interactions, while those using macro-level analysis look at trends among and between large groups and societies. For example, a micro-level study might look at the accepted rules of conversation in various groups, such as among teenagers or business professionals. In contrast, a macro-level analysis might research how language use has changed over time or in social media outlets.

The term culture refers to the group’s shared practices, values, and beliefs. Culture encompasses a group’s way of life, from routine, everyday interactions to the most important parts of group members’ lives. It includes everything produced by a society, including all the social rules.

Sociologists often study culture using the sociological imagination, which pioneer sociologist C. Wright Mills described as an awareness of the relationship between a person’s behavior and experience and the wider culture that shaped the person’s choices and perceptions. It’s a way of seeing our own and other people’s behavior in relationship to history and social structure (1959). One illustration of this is a person’s decision to marry. In the United States, this choice is heavily influenced by individual feelings. However, the social acceptability of marriage relative to the person’s circumstances also plays a part.

Remember, though, that culture is a product of the people in a society. Sociologists take care not to treat the concept of “culture” as though it were alive and real. The error of treating an abstract concept as though it has a real, material existence is known as reification (Sahn, 2013).

Studying Patterns: How Sociologists View Society

All sociologists are interested in the experiences of individuals and how those experiences are shaped by interactions with social groups and society. To a sociologist, the personal decisions an individual makes do not exist in a vacuum. Cultural patterns, social forces and influences put pressure on people to select one choice over another. Sociologists try to identify these general patterns by examining the behavior of large groups of people living in the same society and experiencing the same societal pressures.

Consider the changes in U.S. families. The “typical” family in past decades consisted of married parents living in a home with their unmarried children. Today, the percent of unmarried couples, same-sex couples, single-parent and single-adult households is increasing, as well as is the number of expanded households, in which extended family members such as grandparents, cousins, or adult children live together in the family home. While 15 million mothers still make up the majority of single parents, 3.5 million fathers are also raising their children alone (U.S. Census Bureau, 2020). Increasingly, single people and cohabitating couples are choosing to raise children outside of marriage through surrogates or adoption.

Some sociologists study social facts—the laws, morals, values, religious beliefs, customs, fashions, rituals, and cultural rules that govern social life—that may contribute to these changes in the family. Do people in the United States view marriage and family differently over the years? Do they view them differently than Peruvians? Do employment and economic conditions play a role in families? Other sociologists are studying the consequences of these new patterns, such as the ways children influence and are influenced by them and/or the changing needs for education, housing, and healthcare.

Sociologists identify and study patterns related to all kinds of contemporary social issues. The “Stop and Frisk” policy, the emergence of new political factions, how Twitter influences everyday communication—these are all examples of topics that sociologists might explore.

Studying Part and Whole: How Sociologists View Social Structures

A key component of the sociological perspective is the idea that the individual and society are inseparable. It is impossible to study one without the other. German sociologist Norbert Elias called the process of simultaneously analyzing the behavior of individuals and the society that shapes that behavior figuration.

Consider religion. While people experience religion in a distinctly individual manner, religion exists in a larger social context as a social institution. For instance, an individual’s religious practice may be influenced by what government dictates, holidays, teachers, places of worship, rituals, and so on. These influences underscore the important relationship between individual practices of religion and social pressures that influence that religious experience (Elias, 1978). In simpler terms, figuration means that as one analyzes the social institutions in a society, the individuals using that institution in any fashion need to be ‘figured’ in to the analysis.

References

Elias, N. (1978). What is sociology? Columbia University Press.

Mills, C. W. (2000 [1959]). The sociological imagination. 40th ed. Oxford University Press.

Sahn, R. (2013). The dangers of reification. The Contrary Perspective.

U.S. Census Bureau. 2020. America’s families and living arrangements: 2020.