2.4: Cultural Communication Competence

Learning Objectives

  1. Identify sensitivity in co-cultural communication.
  2. Explain the meaning and characteristics of intercultural communication competence.

Co-Cultural Communication

We are engaged in intercultural communication when we are communicating with people of different races, ages, and genders than our own.  When you are communicating with what you perceive as a different co-culture than your own, here are some things to keep in mind.

Age or Generational Differences

Age and generational differences show up in family relationships, in the classroom, and in the workplace.  For example, teenage children and their parents or grandparents may have differences of opinion about many issues. Remember the “OK, Boomer” phenomenon from 2019? This phrase was used whenever younger people want to ignore or dismiss something a person of an older generation said.  Can you think of behaviors or even words that may be demeaning to people of a different generation than your own?

Race

Sometimes individuals don’t communicate with people of different races because they haven’t experienced such friendships before, and so there is uncertainty. Talk with people from different races backgrounds, and ask about experiences. With people who are of different backgrounds, listen and then believe their experience, and understand privilege. Even things as simple as the emoji for a thumbs up tends to be first in a white skin tone, but brown skin tone emojis exist as well. Know that bias can creep into conversations, but understand that, apologize for it, and make a commitment to change behaviors.

Gender

Think critically about your own attitudes toward gender roles. Just because a woman takes on more traditionally feminine roles in a relationship doesn’t mean it’s wrong, unless she doesn’t want to do so.  Or if a male and female attend a movie together and the male cries but the female doesn’t remember self-expression can come in different modes for people.

Differing Abilities

People who have a disability should be addressed as you would address anyone else. If someone appears to have cerebral palsy, uses a wheelchair, and has an attendant with her to help facilitate communication, converse and make eye contact with the person using the wheelchair, not with the attendant.  When someone who you perceive to have Down syndrome orders food at a restaurant, ask that person, not others, what he or she wants. Expect people with a disability to be able to function independently until they ask for help.  When someone who is blind is walking down the hall, don’t grab his or her arm. Rather, if it appears if he needs help, ask him if he needs it. With communicating with a person who is deaf, make lots of eye contact, and feel free to write something down on paper if other ways of communicating aren’t working. Sign language interpreters often help in larger-group situations; however, once again, make eye contact and converse with the person who is deaf, not with the interpreter.

Developing Intercultural Communication Competence

The best intercultural communicators are open-minded people who are genuinely interested in other cultures, who take the time to learn about other cultures and co-cultures, and who take the opportunity to engage with and listen to others. Intercultural communication competence is a combination of attitudes, knowledge, understanding, and skills applied that allows us to:

  • understand and respect people who are perceived to have different cultural affiliations from ourselves,
  • interact appropriately, effectively, and respectfully with them,
  • establish positive and constructive relationships, and
  • understand our own multiple cultural affiliations and how these affiliations may affect our own attitudes and behaviors.

Taking the time to learn about other cultures can improve intercultural competence. Many people begin by asking questions or doing research on a particular culture or co-culture. Food is also a great way to find out about a culture, so consider visiting international restaurants.  Find out if an international club exists at your college and, if so, join it.  Participating in study abroad programs is yet another way to learn about different cultures.

Key Terms & Concepts

  • co-cultural communication
  • intercultural communication competence

Licensing and Attribution: Content in this section is an adaptation of 2.4: Cultural Communication Competence in Competent Communication by Lisa Coleman, Thomas King, & William Turner. It is licensed under a CC BY-NC-SA  license.

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Sociological Communication Copyright © 2023 by Veronica Van Ry is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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