Part 6: Duties to the Environment
88 How do companies create circular economies?
Companies create circular economies in many ways. Read about Patagonia’s efforts here: https://www.patagonia.com/stories/our-quest-for-circularity/story-96496.html. Then, compare these with Nike’s efforts, here: https://www.nikecirculardesign.com/.
For a humorous example, compare the two IKEA ads below.
This ad does a wonderful job of selling IKEA products. It also appears to show highly linear economic principles. Perhaps in response, IKEA later released the following ad:
https://youtube.com/watch?v=qZJ38gSCW9Q
Exercises
- How may using circular economy principles help a company’s economic bottom line? How may it negatively affect the economic bottom line?