📱French Level 4, Social Media and Advertising by Kylene Butler

Kylene Butler

portrait of KyleneCreated by Kylene Butler
North Allegheny School District

Social media can be a great way to ask students to look into another culture while also considering themselves as consumers. So, this lesson plays on that affordance by asking students to review social media and also create a fake social media page to show that they have considered ways in which companies consider culture when marketing to different audiences.

NCSSFL-ACTFL Can-Do Statements: 

  • I can read and understand social media posts in the target language.
  • I can compare and contrast advertisements in the target community and my own.
  • I can create a social media post for a U.S. company hoping to advertise in the target community.

Materials Needed

About the Activity

In this video, I discuss the benefits of incorporating social media and advertising into the world language classroom. I share insights on cultural comparisons, marketing strategies, and student engagement through social media. Action requested: Consider implementing these ideas in the EP French curriculum.

About the author

Contributor photo

name: Kylene Butler

institution: North Allegheny School District

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Let's Chat! French Copyright © 2022 by Alexandre Bourque-Labbé; Amber Hoye; Andrea Blythe; Antoine Abjean; Cassy Ponga; Danyelle Quincy Davis; Emily Blackburn; Jasmine Wall; Jorge Corea; Josepha Sowanou; Justin Snyder; Kylene Butler; Lily Nelson; Manon Pretesesille; Michael Quiblier; Mimi Fahnstrom; Olivier Roy; Rylie Wieseler; Samantha Lind; and Tori Fisher is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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